Where would we be today without search engines like Google, Yahoo, Microsoft Live and others?  Nowhere!  Google and other search engines were developed for one main reason, indexing and categorizing of websites based on their content.  At Web-JIVE, we provide initial free SEO advice to all of our do-it-yourself customers.  This has proven benficial for clients like Booth Medical Eqiupment and Services by making their website number 1 in the world for many of the products they sell and service.

Search engine optimization and marketing are key components for boosting your web presence outside of your local market!

There are many ways to market your website and Web-JIVE can help you develop a campaign tailored for your site, based on our experience with what works and most importantly, what doesn't.  No two websites are the same and your SEO advice shouldn't be either.

Back-linking

There are hundreds of companies who will take your money and promise thousands of hits daily to your website throuh a technique called back-linking.  What most of these companies don't tell, is that they own hundreds of bogus domains tailored for specific search engine keywords which are commonly termed as "Link Farms".

Our advice is to avoid these companies because of the low conversion rates they produce.  The reason for this is simple, people land on these back-link farm pages by accident and when people click through, they soon learn that your website wasn't what they were looking for.  These techniques can often hurt your rankings instead of helping!

Web-JIVE can help you avoid these scams and use proven back-linking techniques which drive people to your site because they were looking for what you truly offer.

Good "Organic" Rankings

Page 1 results for organic rankings are the 'Holy Grail' for companies who are searching for quality hits on their webiste and is often the hardest long term target to reach.  The reason for this is your competing with over 8 billion websites world wide and countless others locally for that premium space.

Organic rankings are the true cost effective way to drive traffic to your site.  What we do is help you understand how to get your site closer to that 'Holy Grail' through sound advice and proven techniques.

Pay-per-click Advertising

Pay-per-click advertising is a quick and effective way to get your company noticed while working on your organic rankings. The pros of PPC advertising is you get great placement for your targeted keywords and the results can be immediate.  The cons of PPC advertising is that your bidding on popular keywords and the more popular they are, the more money you spend monthly on PPC ads.  At Web-JIVE, we help you taylor a plan according to your budget while working towards better organic ranking for longer term cost savings.

Web Analytics

Web analytics is a key tool for measuring your websites goals and success. These tools are provided free of charge from some search engine companies and we include the technology in our systems to track your results from day one!  Most web design companies charge for what we include the day we roll out your new website!

Social Media and Linking

Social media is a soft term for what you already know, blogging.  There's no better or quicker way to get your organic web rankings up fast than providing sound expert advise or chat via a web blog.  At Web-JIVE we like to call this "Google food"!  Any SEO expert will tell you the same thing, blog, blog, blog.  Google loves fresh content and blogs are the ideal way to get that fresh content out there on your site.

Other great areas for getting your site noticed are contributing to Wikis, Forums, Podcasts, Youtube, Twitter, LinkedIn and many other social networking outlets.  Get involved and get to work, it pays off quickly.

Embedding Content Within Graphics

There are a lot of companies emphasizing "Sizzle" for your site.  While sizzle is great for steaks and fajitas, too much on a website can lower your search engine rankings.  The reason is simple, Google and other search engines can't index content ebedded within Flash and other graphics media.  If there's content you are not concerned about being indexed frm your site, then by all means "Sizzle" it up with Flash and other media.