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One of the biggest secrets to success on Twitter is sharing.  As many Twitter experts say: You are what you share.   People use Twitter (www.twitter.com) for many different reasons.  But for the purposes of this blog, we will focus on engaging with the business community. Please note that 'engaging with' should not be mistaken for 'selling to'!!  Just because it is 'business focused', it doesn't mean that you still can't have some fun - like occasionally tweeting about a sports event, or recent big news event.  After all, Twitter is about the people, right?  Many people who use Twitter for business, make the mistake of starting off with efforts to boost sales or launch some new product or service.  They do this without any engagement with anybody.  Take note here...Twitter is a communication channel with an OFF button - the unfollow link - and people aren't afraid to use it.  If people don't like what you are saying, or the tone you use - then your follower list will start to shrink…and quick!

So how do you tweet  and manage to maintain your business integrity?

Try to mix up your tweets.  Don't just focus on you - get interested (and get involved) in others and SHOW IT!  People are happy to look and listen to what you have to say, but only in moderation, and then, only if they trust you and have some sort of relationship with you.  So mix up the types of tweets you make, and engage with the community - business will come later.  Here are just a few suggestions for the types of tweets you can be using to get involved:

Informative:  What have you seen? What websites have you seen that are interesting? What have you read?  Which articles were in your daily news gathering process that got your attention? Get the message?  Tweet something that your followers will (hopefully) find interesting.

Re-Tweets:  Did you receive a tweet you want to share? It's easy to "retweet" it to your followers. Maybe some of your followers will do the same with some of your tweets!

Blog-Post Tweet:  Post your latest blog posts via Twitter, it is a great way to reach a larger audience with the same information and effort.

Help tweet:  Need some help or advice?  Want to know where to stay when you take a trip? Looking to make an important purchase, but need feedback on your options?  Just tweet about it.  People will give you their opinions quickly and honestly.

Humor Tweet:  Something makes you laugh? Share it with a tweet - we all like to see those tweets, especially if they make you LOL! (that's "laugh out loud" by the way!

Your business-related tweet: This is where you can tell what you do, how you do it, and promote your business.  But be careful how you pitch it!  If you just talk about you and your business, people get bored and will turn off, but show variety by mixing it up and you will be able to engage with a much wider audience. And if they like they way you do it, then people will naturally gravitate to your website, and they may well become customers or new clients in time.

Image galleries provide a great opportunity for you, the business owner, to showcase your work for site visitors.  They provide real examples of work you have produced and give potential clients concrete evidence of your capabilities and a glimpse of what you could potentially do for them.  As a Web-JIVE customer, you have various tools available to you that will allow you to showcase your work in a gallery. 

Just like the rest of your Web-JIVE site, the image gallery tools available will allow you to change the content, upload new photos, re-organize existing images, and delete items as often as you like.  And as always, this all happens real time. 

Company Directory is a tool that allows site users and visitors information for departments and/or individuals at your company.  Directory tools often allow the user to organize and update information from the site.  Many tools allow creation of dedicated lists of employees, members, teams or groups.  Some sites may wish to control the amount of information available through custom field selection.  Other sites allow access to directory information only to registered users.

As a Web-JIVE customer, you have many tools and applications at your disposal that can help you keep your site dynamic and current.  These tools allow you to advertise upcoming events, discuss issues and news specific to your business, announce specials, and post examples of products and/or work performed so potential customers can see what you offer.  This is just a small sampling of the tools available to you!  We will cover some of these tools, in depth, in upcoming blogs.

Lets start with blogging.  Blogs are becoming one of the most popular tools that companies are utilizing to promote their name and products/services.  As a customer of Web-JIVE, you have a basic blogging tool included with your site. 

NEW!  Starting March 1st, Web-JIVE will be sending weekly newsletters aimed at helping you grow your business and utilize your website to it's fullest potential.  This weekly newsletter will tell you what's happening on board at Web-JIVE, announce upcoming events and training sessions,  and provide useful information about your site - your business - and your success!  We will discuss ways to market a website, Search Engine Optimization, how to use our system, and much more!

www.krazy-mikes.com is crazy about food and prices!  Krazy-Mikes Shrimp N Wings offers fresh shrimp, chicken, oysters, catfish, soups, and sandwiches with all the trimmings.  Their website was created by Web-JIVE.com and is basic in design; easy to read, listing their many menu items and reasonable prices.  

If money is tight, they offer a $5.00 menu offering burgers, beans and cornbread, and beans and rice.  To the ‘party givers’ there are Party Paks that include shrimp, chicken, and other Krazy Mikes specialties.

What makes their fish taste so good?  They use a process by Grovac that removes the muddy fish taste you can sometimes experience.  So drop in today and try Krazy-Mikes.  They offer dine in or carry out service, and they are located on N. Bowman road, in Little Rock, Arkansas.

The Anthony School (anthonyschool.org) has a brand new site from Web-Jive, which contains so many features!  The new Anthony School site includes information on the school's history, teaching philosophy, and admissions, as well as information on it's teachers, classes, upcoming events, parent and student organizations, and so much more! 

This new site provides students, parents, faculty, and potential students access to a great deal of information about The Anthony School.  The site allows parents, students, faculty, and potential students access to a great deal of information that is cohesive and easily accessed!  Check out the new site today! 

Web-JIVE's customers periodically come to us with questions about technical "lingo" that is discussed on the web and in many publications.  Our most recent question revolves around the term "RSS Feed".  RSS (Rich Site Summary, or REALLY SIMPLE SYNDICATION as some people define it!) is a format for delivering regularly changing, and automatically updated, web content.  News-related sites, weblogs,  and other online publishers are examples of sources who syndicate their content as an RSS Feed.  This format enables them to share their content with whoever wants it. Job listings, personals and classifieds are a few more examples of information you can get via RSS.