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Electronic newsletters are utilized by many companies to communicate new and updated information to a large number of people with a simple email message.  When utilizing a newsletter, your website should include an easy way for visitors to register (sign-up) to receive the newsletter.   The actual newsletter email message you send should always include an "un-register" option for people who do not wish to receive the newsletter any longer.  As a Web-JIVE customer, we can help you add this functionality quick while providing tips and guidelines on how and when to use newsletters.

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As a Web-JIVE customer, you have many tools and applications at your disposal that can help you keep your site dynamic and current.  These tools allow you to advertise upcoming events, discuss issues and news specific to your business, announce specials, and post examples of products and/or work performed so potential customers can see what you offer.  This is just a small sampling of the tools available to you!  We will cover some of these tools, in depth, in upcoming blogs.

Lets start with blogging.  Blogs are becoming one of the most popular tools that companies are utilizing to promote their name and products/services.  As a customer of Web-JIVE, you have a basic blogging tool included with your site. 

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Rss feedsWeb-JIVE's customers periodically come to us with questions about technical "lingo" that is discussed on the web and in many publications.  Our most recent question revolves around the term "RSS Feed".  RSS (Rich Site Summary, or REALLY SIMPLE SYNDICATION as some people define it!) is a format for delivering regularly changing, and automatically updated, web content.  News-related sites, weblogs,  and other online publishers are examples of sources who syndicate their content as an RSS Feed.  This format enables them to share their content with whoever wants it. Job listings, personals and classifieds are a few more examples of information you can get via RSS.

Benefits of using RSS:  RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time because there's no need to visit each site individually. You ensure your privacy, because there's no need to join each site's email newsletter. The number of sites offering RSS feeds isgrowing rapidly and includes big names like Yahoo News.

Feed Reader or News Aggregator software allows you to grab the RSS feeds from various sites and display them for you to read and use.  A variety of RSS Readers are available for different platforms.  There are also a number of web-based feed readers available. My Yahoo is an example of a web-based feed reader.  More and more sites offer RSS feeds, which you can identify by a small button that says either RSS or XML, or has a symbol like the symbols at the beginning of this blog.  However, if you click one of these links, you will most likely get a page full of code in your browser. To properly read the feed, you need an RSS reader. 
PLEASE NOTE:  The following internet browsers have the technology to automatically read RSS feeds without any additional work on your part!  They are Internet Explorer 7 and newer, Firefox 3 and newer, and Safari 3 and newer.
Here are a few sites that explain more about RSS feed readers, and how to get and use one if you have a browser version older than the list above.

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I-D-8 is owned by Boyd Blackwood, and for 30 years his creative ideas and applications in Advertising, Marketing, PR and Sales have made him one of the best within the consulting field.   Web-JIVE utilized various design tools to produce this informative and functional site while incorporating great photos for a sharp, clean look.  Boyd Blackwood,, offers keynote speeches and seminars on personal and business innovation, brainstorming and creative persuasion techniques.


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