Electronic newsletters are utilized by many companies to communicate new and updated information to a large number of people with a simple email message. When utilizing a newsletter, your website should include an easy way for visitors to register (sign-up) to receive the newsletter. The actual newsletter email message you send should always include an "un-register" option for people who do not wish to receive the newsletter any longer. As a Web-JIVE customer, we can help you add this functionality quick while providing tips and guidelines on how and when to use newsletters.
A calendar is a tool that, if used properly, can communicate a great amount of information to site visitors. Calendars are effective when a company keeps them current and posts all items of interest to potential and current customers. This could include upcoming seminars, trade shows, sales or specials at your company, meetings of interest, or maybe reminders of deadlines like forms and fees due.
As a Web-JIVE customer, you have many tools and applications at your disposal that can help you keep your site dynamic and current. These tools allow you to advertise upcoming events, discuss issues and news specific to your business, announce specials, and post examples of products and/or work performed so potential customers can see what you offer. This is just a small sampling of the tools available to you! We will cover some of these tools, in depth, in upcoming blogs.
Lets start with blogging. Blogs are becoming one of the most popular tools that companies are utilizing to promote their name and products/services. As a customer of Web-JIVE, you have a basic blogging tool included with your site.
As a business owner, you want to ensure that the message your company promotes is current and relevant. This is an easy task for many of the tools you use every day, like business cards and magazine ads.
But what about your website? Websites tend to be "overlooked" in so many companies when it comes to advertising updates. For the vast majority of companies, an overall site check up including every page/article, product, etc. should be performed every 30 to 60 days.
As business owners, one of the first things we often do, is forget to promote our website like we do other areas of our business. In order to attract potential customers and ultimately sell your products or services, your website URL ("www.web-jive.com", for example) needs to be on every promotional tool you use.
Business cards, flyers, letterhead, envelopes, invoices, and all other forms of print media should include your URL. Yellow page listings, billboards, and newspaper and magazine ads should too. Be sure to include your URL on promotional items like pens, coffee mugs, and mouse pads. The more a consumer sees your web address, the more likely they are to remember it and check it out when they are shopping for your product or service. Another thing this exposure helps with is, word-of-mouth business, the best kind.