Is your website optimized for local searches?
Local SEO is no longer just an option for your marketing strategy, and is a critical marketing element that you cannot survive without.
The escalation in mobile marketing and the demand for instant information by today’s consumers makes local marketing more essential than ever before.
Local search engine optimization involves targeting the specific location of your audience and/or business with keywords and geo-location information, and can set your brand apart from the rest when done correctly.
While most SEO campaigns are generalized and focused only on keywords and demographics, a local campaign will ensure that your business service area is the focus. This increases your rankings and gives you less competition based on local search.
Not everybody uses Google to find what they really need. Even if they start there, some still wind up on sites like Yelp!, YP.com, BING and other directories that list businesses by location and type. This can help increase your search rankings and give your audience more information about your organization.
Instead of reaching out to a generic audience, tailor your social media campaigns and profiles to a localized audience or group. For example, a car dealer in Houston Texas isn’t going to want to market to car buyers nationwide. Social networking is about making real connections in virtual spaces, and why local search optimization is an essential part of a successful advertising campaign.
Today’s consumer wants to work with a company that they can connect with on a personal level. They are buying the personable, professional expertise of local businesses that meet their needs. Optimizing your content for local search will almost immediately improve your chances of ranking higher in search engine results.
Even when users search for a related keyword without a location, your local optimization will ensure that your page shows up higher in the results than it might otherwise. Search engines like Google reward local SEO targeting, and they reward those who use it well.