Banner ads are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money. When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from your site by clicking on the banner ad, the advertiser sends you (the content provider) some small amount of money (usually around five to ten US cents).
Advertisers on your site can be limited to companies that fall into the same general market that you occupy. Or advertisers can cover a wide range of products and services which may, or may not, appeal to the masses. Either way, they generate a certain amount of income every time an ad is viewed. Even a minimal amount of advertising can subsidize additional marketing, expansion into other areas, or any other changes or growth opportunities you may have, that require some level of investment. For more information on banner advertising, please give Web-JIVE a call at 501-588-1979! We are ready to help you reach your business goals with your website!