Real-Time Chat is a feature that is available to Web-JIVE customers and requires closer management and upkeep than many of the other tools we use on a website. With real-time chat, a visitor to your site can start an electronic conversation with someone at your company who can provide answers and support for that person’s needs. Sometimes real-time chat simply covers things like your hours of operation, address, and availability of a certain product. But sometimes it will involve discussion on specific needs for a potential customer, like technical specs. For an e-commerce website, real-time chat is very beneficial. When a customer is shopping in your store and has a question about your product or supplier, they will want an answer to their question quickly – or they will move on. The trick to a successful real-time chat tool is to be able to provide what that visitor needs when they need it.
Some companies are able to provide the chat capability by simply assigning it to resources already working there, like customer service personnel or even front desk and phone workers. All of this is very dependent on the services/products you provide and the human resources available to you, of course. But if it can be accomplished, it may just provide that added value that your customer is looking for…that one item that closes the sale for them.
If you would like to discuss real-time chat capabilities and the value it could bring to our site, call us today!
Eric Caldwell is the owner and CEO of WebJIVE, a leading digital marketing agency based in Little Rock, Arkansas. With over 30 years of experience in the industry, Eric has become a seasoned expert in web design, SEO, and other digital marketing services.