Is your website optimized for answering searchers questions?
SEO is no longer just an option for your marketing strategy and is a critical marketing element that you cannot survive without.
The escalation in digital marketing and the demand for instant information by today’s consumers make digital marketing more essential.
Search engine optimization involves targeting the specific information of your audience and/or business with relevant information answering their questions setting your brand apart from the competition.
While most SEO campaigns are generalized and focused only on keywords and demographics, our campaigns ensure that your business service area is the focus. This increases your visibility and provides relevant information to your website visitors.
We just don’t target Google, we target Bing, Yahoo, and others
Not everybody uses Google to find what they really need. Even if they start there, some still wind up on sites like Yelp!, YP.com, BING, and other directories that list businesses by location and type. This can help increase your search visibility and give your audience more information about your organization.
You need to include social networks
Instead of reaching out to a generic audience, tailor your social media campaigns and profiles to a localized audience or group. For example, a dry cleaner dealer in Houston Texas isn’t going to want to market nationwide.
Social networking is about making real connections in virtual spaces, and why local search optimization is an essential part of a successful advertising campaign.
Today’s consumer wants to work with a company that they can connect with on a personal level. They are buying the personable, professional expertise of businesses that meet their needs. Optimizing your content for customers instead of search engines will improve your chances of raising your visibility in search engine results.
Eric Caldwell is the owner and CEO of WebJIVE, a leading digital marketing agency based in Little Rock, Arkansas. With over 30 years of experience in the industry, Eric has become a seasoned expert in web design, SEO, and other digital marketing services.