How to Get Roofing Leads: 3 Best Ways to Find New Customers
If you’ve been in the roofing business for any length of time, you’ve already tried various ways to generate roofing leads. You’ve likely noticed a dramatic shift in consumer behavior in recent years, thanks to social media and the internet, but perhaps you’re not sure how best to capitalize on these changes and emerging trends.
What are the best ways to find new leads?
According to the experts at Get2Brand, the five best ways to generate roofing leads aren’t necessarily the most effective ways to increase your business. In fact, they’re all strategies that, when used incorrectly, can actually hurt your business. Here are five of the best ways to generate roofing leads, according to Get2Brand: 1. The Beach Boardwalk Method Hiring beach boys and girls to dance on the beach and spread the word that your company is hiring roofers can get you a few new leads at your door, but it can’t do much for your overall sales. These guys and gals are more likely to walk away with cold calls from sales reps, which they can’t control. Instead of hiring beach boys and girls, Get2Brand says it’s more effective to take your business to a local sports bar or beer garden.
The most common strategy used by roofers is to network with other roofing contractors in the area. This is especially true if you operate in a remote area. There are many ways to connect with other contractors in your area, so there is no shortage of leads. Whether you’re looking for a referral or a recommendation, it’s helpful to offer a solid discount or something to entice your potential referral. Sharing Knowledge The next way to generate roofing leads is to share your knowledge with other contractors in your area. As a roofing contractor, you’re likely to know a great deal about roofing materials, services, and equipment. You’ve likely spent a great deal of time building up your personal knowledge, and it’s valuable information that others will appreciate.
What are the best online tactics?
1. Use Facebook to Network with a Crowded Community One of the most significant factors driving the modern roofing lead generation climate is the use of social media. If you’re not currently utilizing social media to your advantage, you’ll likely struggle to tap into the vast array of potential roofing leads. You could go on Facebook and offer one-on-one information and education to existing customers or people who are interested in your roofing services, but you can find these customers almost anywhere online. Social media is actually the best place to build relationships with your clients and prospects.
What are the best offline tactics?
If you’re willing to sacrifice a little quality time, you can leverage traditional marketing approaches in order to generate leads. These aren’t necessarily your dream leads. Instead, they are customers who like your product but have no plans to buy right away. They’re people who are already planning to invest in your roofing services, but who are waiting until they have the money. You may be able to sign up a few prospects to receive email newsletters or promotional materials to drive them to your website. In fact, this type of marketing is probably the most straightforward way to generate roofing leads.
Prospecting and lead generation are two very different methods to land roofing leads, but that doesn’t mean you need to learn two completely different methods. The general idea of prospecting is to talk to potential customers, build a relationship, and ultimately convert that into a sales transaction. It’s time for you to get excited about prospecting!
Eric Caldwell is the owner and CEO of WebJIVE, a leading digital marketing agency based in Little Rock, Arkansas. With over 30 years of experience in the industry, Eric has become a seasoned expert in web design, SEO, and other digital marketing services.