Social Networking and your website

by | May 6, 2010 | Digital Marketing

facebookWhile most people still use Social Networking services (SNS) mainly for personal use, business focused online social networking services are becoming more popular.  Dating, old friend look-ups, and party announcements are just a few of the more personal pursuits people seek on web sites like Facebook and MySpace.  But some social networking services can prove to be powerful tools for businesses — especially independent entrepreneurs and smaller companies, where each new personal connection is a significant business building block.  Social Networking Services that facilitate business-oriented connections, are now providing better connectivity than ever before.  As the popularity of SNS sites grows, so does their value.  Basically, a larger number of contacts means a better chance for productive connections.

How can this technology be helpful for building businesses?

The most obvious answer here, is Sales.  Salespeople have their “black books” which contain contact names and information, and these are vital to making sales.  A salesperson knows how to work their black book, too.  As a business owner, your contact list and/or rolodex can be your single best asset.  These web sites just take that all online.

How can you put SNSes to work?

Maybe you need to do research for a business proposal that requires partners, and you have no strong direct connections. A little online social network research can provide you with a way to connect with the people you need to talk to. This system really works. These services aren’t magic and cannot make money just “appear” — but they can facilitate valuable connections if you know how to use them.  Social networks are the fuel that powers our personal business networking machines. If you aren’t engaged in this process, you likely will sacrifice business, be out-done by better-connected, hyper-networked colleagues and competitors.

Why are these services becoming popular as business networking tools?

Well, the price is hard to beat!  Other than your time investment, they’re free — so why not give it a try?  Advertising and marketing have been changing in a huge way over the past few years.  The old advertising avenues just aren’t producing any longer.  When the environment changes, you must change with it, or be left behind.  Many businesses have been able to utilize social networking and reach clients they never could before. As a customer of Web-JIVE, you have several tools available to you that can link your site to a number of SNSes.  This will allow you to minimize your time investment while maximizing your returns!  Please give us a call today, to talk about SNS or any of the other 5000+ applications at your disposal!

Eric Caldwell

Eric Caldwell is the owner and CEO of WebJIVE, a leading digital marketing agency based in Little Rock, Arkansas. With over 30 years of experience in the industry, Eric has become a seasoned expert in web design, SEO, and other digital marketing services.