As a business owner, you want to ensure that the message your company promotes is current and relevant. This is an easy task for many of the tools you use every day, like business cards and magazine ads.
But what about your website? Websites tend to be “overlooked” in so many companies when it comes to advertising updates. For the vast majority of companies, an overall site checkup including every page/article, product, etc. should be performed every 30 to 60 days.
Does the information still apply to your business?
Is it still current/accurate?
Have you changed any policies, hours of operation, location, or contact numbers?
Do you have new items for a portfolio or customer recommendations?
If a site has old and out-of-date information (like past dates), a potential customer will normally move on to the next site in their search…and quickly!
When you are updating your site content, don’t forget to ensure that your contact information is on every page of your site. You want a customer to be able to reach you easily if they need your assistance!
As always, Web-JIVE is here to help you build your business! Our Content Updating service is a great way for you to keep your website current without having to spend a lot of your time updating it. Please give us a call if we can help you out!