Be empowered to meet your customer experience goals

Why do You Need Online Reputation Management? 

Ninety percent of your potential customers are going to look you up online before even considering doing business with you. The same amount (80%) of people say they would likely refuse to contact a business if they find negative information about them online. Bad reviews, negative comments, and online defamation by angry customers, former employees, or competitors can destroy your business and your reputation.

Your Online Reputation is More Important than Ever Before 

• • 45% of companies that experienced a negative reputation event reported a loss of brand value and revenue.
  • 89% say their companies are explicitly focusing on managing reputation risk.
  • 87% of the executives say reputation risk is more important or much more important than other strategic risks their companies are facing.
  • 70% of consumers think that reviews older than three months are no longer relevant.
  • 84% of people trust online reviews of a business as much as a personal recommendation.
  • 75% of consumers say that positive reviews make them trust a local business more.
  • 89% of Americans say the ability to post anonymously online enables people to be cruel to or harass one another.

What Is Reputation Management?

Online reputation refers to the perception online users have of your company, products, or services based on information they find online. This can include online reviews, search results, images, videos, social media mentions, and more.

People buy from brands they trust. Negativity spreads faster than positivity. Negative comments need to be addressed one time before they lead snowball to bigger problems. Online reputation management fixes reputation issues before they get out of hand.

Increase Your Sales 

Before people buy, they search. The service or product with positive reviews gets consideration. Products and services with negative reviews are skipped over without consideration. More positive reviews and no negative reviews are a formula for more sale opportunities.

Improve Search Engine Rankings 

Positive reviews about specific brands, products, or services can go viral. Word of mouth advertising is still the most effective form of advertising. Today, it’s just done in a digitized way. When you make people happy, they’re going to talk about it and share.

Attract Great Employees 

Online reputation management isn’t just about customers.  Businesses are built on the employees that serve their customers. When your business has a great reputation, you can attract better-quality employees.

Stay in tune with Your Customers 

Business owners get busy running their business. Often your customers tell you exactly what they want and need, but you can’t hear it because you’re too busy. Online reputation management is a way to better connect, hear, and see what your customers are telling you and respond.

Turn Mistakes into Gold 

Nobody is perfect. We all make mistakes. What’s important is how you respond to your mistake. If you get a bad review but don’t put any effort into making it right, it can end in disaster for your business. But when you go the extra mile to make it right, that customer can become your most loyal supporter.

How Does Online Reputation Management Work?

Online reputation management involves a combination of marketing, public relations, legal, and search engine optimization (SEO) strategies to promote, protect and defend your business’s online image.

You’ll get:

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