Revamping Online Presence: How WebJIVE Transformed Landon Roofing’s Digital Footprint and Boosted Local Visibility in Central Arkansas

Introduction:

Much like the steadfast reliability of a well-constructed roof, Landon Roofing has been a cornerstone of the Central Arkansas community. Known for their military precision and unwavering dedication to quality, they have maintained an A+ rating from the Better Business Bureau for over 36 years. But to truly elevate their business and connect with more customers, Landon Roofing needed a modern, engaging online presence. This is where WebJIVE came in. Partnering with Landon Roofing, WebJIVE developed a website designed to not only attract potential clients but also to solidify their reputation as the top roofing experts in Central Arkansas.

The Challenge:

Landon Roofing’s previous website was a dated WIX site that failed to generate traffic or engagement. Additionally, their Google business listings were mishandled by previous companies, causing significant visibility issues. Landon Roofing needed a website that would:

• Visually represent their brand identity: The website needed to reflect their military roots, dedication to quality, and veteran-owned pride.
• Generate roofing quotes: An intuitive and user-friendly interface to encourage potential clients to request quotes or schedule inspections.
• Improve local SEO: Enhanced visibility in local search results was essential for attracting new customers in Central Arkansas.

WebJIVE’s Solution:

WebJIVE employed a comprehensive approach to create a website that met Landon Roofing’s specific needs. Here’s what they did:

• Brand-Focused Design: High-quality images showcasing their roofing projects and team were used to set the tone. A professional color palette and sturdy fonts reflected their military precision and commitment to quality.
• Interactive Quote and Inspection Forms: Clear call-to-action buttons and easy-to-use forms were implemented to facilitate quote requests and free roof inspections.
• User-Friendly Interface: The website was designed to be intuitive, making it easy for customers to navigate, learn about services, and get in touch.
• Local SEO Optimization: WebJIVE implemented best practices for local SEO to ensure Landon Roofing appeared prominently in search results for relevant keywords like “roofing Central Arkansas” and “roof repair near me.”

The Results:

Since launching their new website with WebJIVE, Landon Roofing has seen remarkable improvements in their online presence:

• Increased Website Traffic: The website has attracted a steady stream of new visitors, leading to more inquiries and engagement.
• Boosted Quote Requests: The user-friendly interface has made it easier for potential clients to request quotes, resulting in increased leads.
• Enhanced Brand Recognition: The website’s strong brand identity has reinforced Landon Roofing’s reputation as the go-to roofing experts in Central Arkansas.
• Improved Local SEO: Landon Roofing now appears prominently in local search results, drawing in more local customers.

Conclusion:

Landon Roofing’s success story illustrates the transformative power of a well-designed website. By partnering with WebJIVE, they were able to create a digital presence that not only reflects their brand identity but also drives growth and customer engagement. With their new website, Landon Roofing is well-positioned to continue protecting the homes and businesses of Central Arkansas for years to come.

Eric Caldwell is the owner and CEO of WebJIVE, a leading digital marketing agency based in Little Rock, Arkansas. With over 30 years of experience in the industry, Eric has become a seasoned expert in web design, SEO, and other digital marketing services.