STAT Heat & Air Website Redesign and SEO Project Case Study

by | Mar 25, 2023

Stat Heat & Air Website Redesign and SEO Case Study - Audio

by Eric Caldwell - WebJIVE

Executive Summary:

This white paper outlines the successful collaboration between WebJIVE, a leading digital agency, and an HVAC contractor, STAT Heat & Air, to enhance their online presence through a website redesign and comprehensive digital marketing strategy. By leveraging WebJIVE’s expertise, STAT Heat & Air experienced a significant increase in website traffic and new business leads, ultimately attracting more customers and staying ahead of the competition.


It is essential for HVAC contractors, to have a strong online presence with a modern, mobile-friendly website to attract new customers and maintain a competitive edge. This case examines how a website redesign and SEO can elevate any HVAC business and drive new customer acquisitions.

The Need for a Website Redesign:

A website often serves as the first impression potential customers have of a business. An outdated, hard-to-navigate website lacking essential information can result in missed leads and lost opportunities. Therefore, a website redesign is critical for HVAC businesses aiming to succeed in the digital age.

WebJIVE partnered with STAT Heat & Air, a Central Arkansas HVAC contractor, to develop a sleek, modern website that accurately represented their high-quality services. The website was designed to be user-friendly, mobile-responsive, and provide all necessary information for potential customers to make informed decisions.

The Importance of SEO:

Having an excellent website is only half the battle. To attract new customers, HVAC businesses must also implement effective digital marketing strategies including search engine optimization (SEO), targeted social media ads, and email marketing campaigns.

WebJIVE worked with STAT Heat & Air to create a comprehensive digital marketing strategy plan aimed at increasing online visibility and generating new business leads.

Results and Impact:

The partnership between WebJIVE and STAT Heat & Air led to remarkable results, showcasing the power of a well-executed website redesign and digital marketing strategy:

  • Increased Website Traffic: STAT Heat & Air experienced a significant boost in website traffic, thanks to the new, user-friendly design and SEO optimization.
  • Enhanced Lead Generation: The comprehensive digital marketing strategy enabled STAT Heat & Air to reach new audiences, generating more business leads than ever before.
  • Improved Brand Image: The modern website design accurately reflected the high-quality services offered by STAT Heat & Air, instilling trust and confidence in potential customers.


STAT Heat & Air has effectively attracted new customers and maintained a competitive edge in the market by generating new leads and greatly elevating their inbound calls.

Eric Caldwell

Eric Caldwell is the owner and CEO of WebJIVE, a leading digital marketing agency based in Little Rock, Arkansas. With over 30 years of experience in the industry, Eric has become a seasoned expert in web design, SEO, and other digital marketing services.