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- Check references. If the SEO company has an online portfolio, check their work. You can also visit the websites of their previous or current clients. If it’s possible to talk to some of their existing customers, do so. Ask about how satisfied they are with the company’s performance and whether they have seen significant improvements in their SEO performance since signing up.
- Interview companies. When you set up a meeting, make sure to ask valuable questions about the SEO company, like their client experiences, their improvements, when they were founded, and so on.