Article provided by: Summit Media Solutions, Inc
Search engine optimization (SEO) is undeniably an affordable way to get targeted traffic to your business’s website. Both international businesses and local small businesses alike compete to get to the top of local search results to get in the faces of potential customers. If you need help obtaining a local internet presence, we are a Kansas City SEO agency with attention to detail.
What is Local SEO?
The idea of local SEO is to target users of a certain geographical area so you can get the attention of local customers. Restaurants and other brick & mortar stores are the ones that take advantage of it. There are also map results and suggested business carousals that businesses actively compete for.
A good example is if someone is looking for a plumber within their city. Google will typically suggest 3 of the most notable plumbing businesses to a user. Obviously, the recommended businesses will receive a surge of traffic and customers.
Below the “3-pack” you would find organic listings, blogs, and other information. Even if you don’t get your business ranked on the 3-pack, you can still benefit by having your website's pages in the organic or general results for additional traffic.
With a Google My Business listing, you will have your information concisely and clearly displayed for users looking for it. You will go through a verification process to get your business listed, which is to weed out fake listings. Once you complete the verification process your business will appear providing visibility from the start.
Another way to raise your business's ranking on Google is through citations. A citation is having your business’s details - some portion or all of your NAP data (Name, Address, Phone Number, and web domain) published in web content to get noticed by Google’s crawler. To learn more about how this can help your business, get in contact with a Kansas City SEO agency.
What does a Kansas City SEO agency do?
SEO companies are there to help businesses or webmasters increase their exposure via search engines. There are lots of methods and angles to take, in which every SEO agency has its specialty.
A Kansas City SEO agency will likely want to take a look at your website to optimize anything that is lacking. This may include website load times, mobile friendliness, the quality of content, and external back linkings pointing to your website. They may also audit bad links going to your site and look for ways to mitigate bad SEO practices from the past.
Be aware that there are SEO companies that try to deceive you or Google, which is usually referred to as black hat SEO companies. These companies will attempt to gain quick results that are only visible in the short-term. This may include using spam bots, fake websites, or fake social media accounts.
SEO should be an integral part of any modern business. The average person is now so dependent on the internet to search for information that offline businesses are basically invisible. If you are looking to get your business on the radar of Google users, get in contact with us today.
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