WEBSITE COPYWRITING.
VISUALS ATTRACT.
WORDS CONVERT.
Your website's design gets attention. Your words close the deal. We research your business and your customers, then write pages that turn visitors into calls, in a voice that sounds like you.
A GREAT-LOOKING SITE WITH WEAK WORDS IS A SHOWROOM WITH A BAD SALESPERSON.
Most businesses spend real money on design and then treat the words as an afterthought. The site looks good, says nothing a customer cares about, and visitors leave without calling. Most of your competitors are making the same mistake, which is an opportunity to close the gap.
WORDS DO THE SELLING
Design earns a few seconds of attention. The copy decides whether a visitor calls. We structure every page to answer what a customer needs to know, in the order they need to know it, and end with a clear next step.
YOUR VOICE, NOT A TEMPLATE
Through discovery interviews we find what actually makes you different, the real problems you solve, then write it so your customers can see themselves on the page.
A DIFFERENT SKILL SET
You know your business better than anyone. Turning that knowledge into something a stranger reads, trusts, and acts on is a separate skill. Multiple variables like sequencing, design, and SEO must be taken into consideration.
SEO BUILT IN, NOT BOLTED ON
Headlines, subheads, and body copy are written around the terms your customers actually search, with the header structure and depth Google and AI tools read. It still reads like a person wrote it.
WRITTEN BEFORE THE DESIGN
We write every page in a wireframe-style document first, so the message sets the layout instead of being squeezed into it. Copy and design complement each other, but copy leads.
WRITTEN BY A PERSON
AI is a nice tool to use when you bring it a particular skillset. You probably don't have the time to learn the principles of copywriting for website conversion and you're not going to be able to sync up with our design team along with running a business.
COPYWRITING IS MORE RESEARCH
THAN WRITING.
Half or more of every project is research and discovery: stakeholder interviews, competitor analysis, and mining the words your customers use to describe their problems. By the time we write, we know what to say and who we're saying it to.
WE FIND THE GOLD FIRST
Interviews with you and your team, a look at every competitor site in your market, and the real language your customers use. That becomes your unique selling proposition and brand voice.
A VIDEO WALKTHROUGH, NOT JUST A DOC
You get a recorded presentation walking through every page, the strategy behind each section, and exactly how to leave feedback. You see the thinking, not just the words.
YOU WORK WITH THE WRITER
No project manager in the middle. You work directly with our head copywriter from the first interview to final delivery, one person who knows your business and your goals.
COPY FOR EVERY PAGE THAT HAS TO WORK.
WEBSITE COPY
Full website copy for new builds and redesigns: homepage, about, services, and contact. Written with the layout in mind and SEO built into every headline and paragraph.
LANDING PAGES
Pages for ad campaigns, promotions, and lead generation, built on proven conversion structure: headline, the problem, the benefits, proof, and one clear call to action.
SEO CONTENT
Keyword-targeted pages and blog posts that rank and read naturally. We target the real searches your customers make, then write content deep enough to earn the position.
BRAND VOICE GUIDE
A written guide to how your business sounds: personality, differentiators, and tone, so everything you publish on every platform sounds like the same company.
EMAIL & AD COPY
Short-form copy for email campaigns, Google Ads, and social ads. Every word has to earn its place and the click.
CONTENT REWRITES
Already have a site but the copy isn’t working? We audit what’s there, find what’s underperforming and why, and rewrite it for clarity, search, and conversion.
HOW WE WRITE YOUR WEBSITE.
Three phases. A typical five-page project takes three to five weeks from the first interview to final copy, and about half that time is research.
- Stakeholder discovery interviews
- Competitor website analysis
- Customer language research
- Unique selling proposition
- Brand voice definition
- Shared Google Drive project folder
- Wireframe-style page layouts
- Headlines, subheads, body copy, CTAs
- SEO keyword integration
- Written for the design hierarchy
- Recorded video presentation
- The strategy behind each section
- Feedback right in the doc
- Final revisions implemented
- Handoff to the design team
WHAT COPYWRITING COSTS.
Copywriting is included with every WebJIVE website. If you're working with another designer or just need your current copy fixed, we do copy-only projects too.
For copy-only projects: a new site with another designer, or a rewrite of the site you have.
- Discovery interview with key stakeholders
- Competitor analysis and customer research
- Brand voice and USP development
- 5 pages of conversion-focused copy
- SEO keyword optimization
- Wireframe-style Google Doc layouts
- Recorded video walkthrough
- One round of revisions
- Handoff-ready for your designer
Copy is written in the messaging phase of every build, before design starts, so the words and the layout are made for each other.
- Everything in the copywriting package
- Written by the same in-house team
- One team from research to launch
- No coordinating between vendors
- Edit it yourself later with the Jarvi AI Editor
Additional pages are $250 to $400 each. Landing pages, blog posts, email sequences, and ad copy are quoted by scope.
THINGS PEOPLE ASK ABOUT COPYWRITING
Why can't I just write my own website copy?
You can, and many business owners do. Professional copy is structured to move a visitor toward calling, and it's written so Google can find and rank the page. Knowing your business is one skill; turning that into persuasive copy for strangers is another.
Is copywriting included with a WebJIVE website?
Yes. Every website we build includes professional copywriting. It's researched and written before design begins, so the two fit together. We also take copy-only projects if you're working with another designer.
How long does it take?
A typical five-page project takes three to five weeks from the discovery interview to final delivery. About half of that is research. Larger sites or complex industries can take longer, and you'll get a clear timeline before we start.
Do you use AI to write the copy?
We use AI to help with research, structuring, and brainstorming, but the final deliverable is written by our in-house certified copywriter.
What if I already have copy that isn't working?
We rewrite it. We audit your existing pages, find what's underperforming and why, then rewrite for clarity, search, and conversion. You don't always need to start over.
How do revisions work?
You get a recorded video walking through the strategy behind every page, then leave feedback directly in the Google Doc. One round of revisions is included; more are available if you need them.
Can you write for my industry?
Yes. We've written for HVAC companies, custom home builders, restaurants, law firms, medical practices, event rental companies, roofers, and more. The research phase is how we learn your market before we write.
What's the difference between copywriting and content writing?
Copywriting is written to get a specific action: a call, a booking, a purchase. Content writing informs or educates, like blog posts and guides. Your website pages need copywriting. Your blog needs content writing. We do both.
Do you write blog posts and ongoing content?
Yes, as a standalone service or as part of our monthly SEO package, which includes one professionally written blog post a month. For more, we set up a content retainer around your publishing schedule.
GOOD DESIGN GETS ATTENTION.
GREAT COPY GETS CONVERSION.
Tell us about your business and what your site needs to do. We'll come back within one business day with a clear scope and quote, or call the office nearest you.
TELL US WHAT YOU NEED
We'll get back to you fast — no autoresponders.
* Required
When’s a good time to call?
We’re open Mon–Fri, 9am–6pm.