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Brandon Burlsworth Foundation: a custom portal scoring 92 on mobile

Brandon Burlsworth Foundation: a custom portal scoring 92 on mobile
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A custom application portal that scored 92 on a phone and 94 on desktop in Google PageSpeed

WebJIVE built and hosts the website for the Brandon Burlsworth Foundation, an Arkansas nonprofit. Its Eyes of a Champion program provides free vision exams and glasses to children in need. It works with school nurses and counselors, independent optometrists and stores that donate glasses. Starting in 2014, WebJIVE designed the site, set up its content management and built a custom online registration and application system for the program. WebJIVE has hosted and supported the site since June 2014. See the live site at eyes.brandonburlsworth.org.

Client background and challenges

A program like this depends on several groups working together, and the website is often where they first connect. An organization in this position typically needs:

  • Clear entry points: Each partner group needs its own way in, without sorting through information meant for someone else.
  • Language access: Families who speak different languages need forms they can read.
  • Trust: Visitors share information, so the site needs a secure connection.
  • Steady upkeep: A small nonprofit staff benefits from a partner who keeps the site running year after year.
When a program relies on several kinds of partners, the website works well when each partner can see their own next step from the home page.

WebJIVE’s approach

  • Custom application development: As part of its website design work, WebJIVE built a custom online registration and application system for the Eyes of a Champion program.
  • Three registration paths: The public home page has separate registration paths for school nurses and counselors, for optometrists, and for stores donating glasses.
  • A four-language application: The application can be downloaded in English, French, Spanish and Marshallese.
  • Content-management setup: WebJIVE set up content management for the site as part of the original build.
  • Secure connection: The site is served over HTTPS with a valid certificate.
  • Long-term partnership: WebJIVE has provided hosting and ongoing support since June 2014.

Results

WebJIVE tested the home page on November 5, 2026, and each result below is the median of three runs.

MetricWhat it measuresResult
Google PageSpeed performance scoreHow quickly and smoothly the page loads, scored out of 10092 on a phone, 94 on desktop
Google Lighthouse SEO audit scoreWhether the page follows basic search-engine guidelines, scored out of 100100 on a phone and on desktop
Google Lighthouse accessibility scoreHow usable the page is for people with disabilities, scored out of 10091 on a phone and on desktop
Time until the main content is shownHow long a visitor waits to see the largest part of the page2.2 seconds on a phone
Time blocked from responding to a tap or clickHow long the page was too busy to react to a visitor0 ms on a phone and on desktop
Secure connectionWhether data sent between visitor and site is encryptedServed over HTTPS with a valid certificate
Application languagesHow many languages the downloadable application is offered in4 languages
PartnershipHow long WebJIVE has hosted and supported the siteSince June 2014

How nonprofit health-program organizations can replicate this playbook

  • Map your partners: List every group your program depends on, and give each one a clearly labeled starting point on the home page.
  • Meet families in their language: Offer key forms in the languages your community speaks.
  • Secure the whole site: Serve every page over HTTPS and keep the certificate current.
  • Measure on phones, too: Test the home page in Google PageSpeed and Google Lighthouse on a phone as well as on desktop, and test again after changes.
  • Plan for the long term: Choose a hosting partner who supports the site well beyond launch day.

Frequently Asked Questions

What is included in a project like this?

That depends on the project. It can include design, content-management setup, custom application development, hosting and ongoing support. For the Brandon Burlsworth Foundation, WebJIVE handled all of these.

How long does it take to build a custom registration system?

The timeline depends on how many user groups, forms and features the system needs. WebJIVE sets a schedule with you once the requirements are clear.

Who handles updates and upkeep after launch?

WebJIVE offers ongoing hosting and support. For the Foundation, that support has continued since June 2014.

What does it cost?

WebJIVE quotes each project; ask us. Each quote is based on the pages, features and support a project needs.

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