How WebJIVE rebuilt Landon Roofing’s website and took mobile PageSpeed from 54 to 97
Landon Roofing is a veteran-owned roofing company in Scott, Arkansas, led by Charlie Landon, with residential roofing, commercial roof replacement and roof repair across Central Arkansas. WebJIVE rebuilt its website on Jarvi, WebJIVE’s website platform, and the new site went live on October 21, 2026. See the live site at landonroofinginc.com.
Client background and challenges
Before launch, landonroofinginc.com ran on WordPress with the Divi page builder. WebJIVE measured the old site on October 21, 2026, using Google PageSpeed Insights on the home page and three service pages.
- On a phone, the home page scored 54 on PageSpeed, and its main content took 10.5 s to appear.
- On a desktop test, the home page scored 60.
- The page shifted around as it loaded, with a mobile layout shift score of 0.277.
- The home page transferred 2,530 KiB.
- The public site was 8 pages.
On the same phone test, the new home page shows its main content in 2.6 s instead of 10.5 s.
WebJIVE’s approach
- A plain-HTML rebuild. As part of a full website design rebuild, WebJIVE replaced WordPress and the page builder with static HTML and CSS pages built on Jarvi.
- Original addresses kept. The home page, the three service pages, the about page, the privacy policy, both blog posts and the blog category keep their original addresses. WebJIVE then checked all 87 old addresses on the live host: 9 stayed at the same address, 62 now redirect with a 301, and 16 were retired with a 410 or 404.
- A service-area hub and 12 area pages. New pages cover Little Rock, North Little Rock, Cabot and nine surrounding counties, each linked from a service-areas hub.
- An inspection-request form that saves every lead. The form appears on the home page, the three service pages, the contact page and all 12 area pages. Each request is emailed to the business and saved in a Form Submissions page that belongs to the client, and the requests already stored on the old site were carried across. Spam protection (reCAPTCHA v3) loads only when someone starts using a form, so the page does not download it until it is needed.
- Tracking set up at launch. The site carries a Google Analytics 4 tag, with events set up for phone-number clicks, email clicks, form starts and completed leads.
- Edited by the owner through Jarvi. At launch, WebJIVE opened the editor through Charlie Landon’s own client area and tested it: a wording change was saved to the live site and then reverted the same way. Charlie can ask Jarvi, in plain English, to change wording on his pages and can read his leads in his own Form Submissions page.
Results
| Metric | What it measures | Result |
|---|---|---|
| Mobile PageSpeed, home page | Google PageSpeed Insights, mobile, median of 3 runs, old site vs live site, Oct 21, 2026 | 54 → 97 |
| Desktop PageSpeed, home page | Google PageSpeed Insights, desktop, median of 3 runs, Oct 21, 2026 | 60 → 100 |
| Mobile PageSpeed, service pages | Residential, repairs and commercial pages, median of 3 runs each, Oct 21, 2026 | 61, 54, 58 → 93, 94, 99 |
| Desktop PageSpeed, service pages | The same three pages, desktop, median of 3 runs each, Oct 21, 2026 | 80, 79, 76 → 100, 100, 100 |
| Main content load time | Largest Contentful Paint, home page, mobile, Oct 21, 2026 | 10.5 s → 2.6 s |
| Layout shift | Cumulative Layout Shift, home page, mobile, Oct 21, 2026 | 0.277 → 0 |
| Blocking time | Total Blocking Time, home page, mobile, Oct 21, 2026 | 190 ms → 0 ms |
| Page weight | Total transfer size of the home page, mobile run, Oct 21, 2026 | 2,530 KiB → 546 KiB |
| Accessibility score | Lighthouse accessibility audit, home page, Oct 21, 2026 | 89 → 93 |
| Best practices and SEO scores | Lighthouse best-practices and SEO audits, home page, Oct 21, 2026 | 96 → 100 and 92 → 100 |
| Public pages | Pages and posts in the sitemap that answer 200, blog category archive excluded, Oct 21, 2026 | 8 → 22 |
| Old addresses resolving as planned | Every old URL checked on the live host, Oct 21, 2026 | 87 of 87 |
PageSpeed Insights ran 3 times per page and per device on the same four addresses (the home page, residential roofing, roof repairs and commercial roof replacement) for both the old and the new site, and each score above is the median. The old home page was inconsistent: its three mobile runs scored between 34 and 55, while the new home page scored between 93 and 99. The page count uses the same method on both sides; the new sitemap lists 23 addresses, one of which is the blog category archive. This study reports speed, size and structure measured on launch day. It makes no claim about search rankings, traffic or leads, which need a longer window to measure.
How roofing businesses can replicate this playbook
- Ask for the old site to be measured on a phone and on a desktop before anything changes, using the same tool and the same pages after launch.
- Ask for a written map of every old address showing whether it stays, redirects or is retired, and for it to be checked on the live site after launch.
- Ask where quote requests are saved and who can read them, and ask for a test submission before launch.
- Ask which actions are tracked: calls, emails, form starts and completed requests.
- Ask who will change the wording on the site after launch, and have that person try it before the project is closed.
Frequently Asked Questions
Can the owner edit the site himself?
Yes. The site runs on Jarvi, and at launch an edit to the wording was made through the editor from the owner’s client area, saved to the live site and reverted the same way.
What happens to the quote requests?
Each request is emailed to the business and saved in a Form Submissions page the client owns. The requests that were stored on the old site were carried over.
Did the old website addresses survive the rebuild?
The home page, service pages, about page, privacy policy, blog posts and blog category kept their addresses. All 87 old addresses were checked on the live host after launch: 9 stayed in place, 62 redirect with a 301, and 16 were retired with a 410 or 404.
How was the speed measured?
With Google PageSpeed Insights, 3 runs per page and per device, taking the median. The old site was measured before launch and the live site after it, using the same four pages.
Does a faster site mean more leads?
This study does not claim that. It reports what was measured on launch day: speed, page weight, accessibility and page count. Search and lead results need a longer window.