Pie chart illustrating digital marketing channel distribution: Organic Search 49%, Paid Search 19%, Social Media 18%, Email 14%, highlighting SEO's significance in driving online growth.

Seven Advantages of Investing in SEO

by Eric Caldwell | Mar 10, 2023 | Digital Marketing, Search Engine Optimization

Do you recall the Yellow Pages? If you encountered a burst pipe, the first thing you did after turning the stopcock off was to bring the bulky book to your damp lap and scan through the poorly-written ads, striving to find a nearby plumber to bail you out. These days,...

Laptop displaying analytics dashboard with data visualizations and performance metrics relevant to SEO and digital marketing trends.

Digital Marketing Trends in 2023

by Eric Caldwell | Feb 17, 2023 | Digital Marketing, Search Engine Optimization

The world of digital marketing is ever-evolving, and the trends of the future are sure to bring new and innovative ways to reach potential customers and get the word out about your business. With the rise of digital technology, digital marketing is becoming...

Megaphone with digital marketing icons, representing SEO, content marketing, and online communication strategies for businesses.

What is the difference between SEO, Local SEO, Digital Marketing, and Internet Marketing?

by Eric Caldwell | Nov 21, 2022 | Digital Marketing, Search Engine Optimization

In the digital marketing realm, there are numerous subcategories such as PPC, SEO, Content Marketing, and more. Each sub-field usually has its own terminology and set of best practices which can make it difficult for companies to understand exactly what they require....

SEO text in blue and orange 3D letters on a white background, symbolizing the importance of SEO as an investment in digital marketing.

SEO is a terrific investment, not just a cost

by Eric Caldwell | Nov 8, 2022 | Digital Marketing, Search Engine Optimization

This post will talk about some of the primary factors driving organic growth, as well as the resulting outputs. Investing in SEO, in particular, is critical to ensuring that websites are optimized for search engines. Investing is an everyday occurrence in any...

Can You Ever Pause Your SEO Campaign? And What Happens If You Do?

by Eric Caldwell | Jul 11, 2022 | Search Engine Optimization

It’s not uncommon for businesses to temporarily pause their SEO campaign. Perhaps you want to focus on another marketing strategy or there is something going on that means it isn’t the right time to launch an SEO campaign. However, these decisions often come with...

Hands typing on a laptop with a red background, featuring the text "WHAT ARE THE TOP 7 BENEFITS OF HIRING AN SEO COMPANY?" and various SEO-related graphics, emphasizing the importance of professional SEO services.

Top 7 Reasons to Hire A Professional SEO Company

by Eric Caldwell | Jun 7, 2022 | Digital Marketing, Search Engine Optimization

Google search is the primary source of traffic for most websites. If your website isn’t performing well on Google, you won’t get many visitors. Thus, it’s essential that your website has excellent Search Engine Optimization (SEO) if you want to attract new visitors....

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