The world of digital marketing is ever-evolving, and the trends of the future are sure to bring new and innovative ways to reach potential customers and get the word out about your business. With the rise of digital technology, digital marketing is becoming increasingly important and more widely used by companies of all sizes. As paid search evolves, PPC advertising services must adapt to AI-powered bidding and audience targeting.
Local SEO trends in digital marketing have grown significantly over the past few years, with SEO, Google Ads, and social media marketing spending increasing significantly. According to a report from [1], spending on digital marketing has increased from $63 billion in 2018 to an estimated $224 billion in 2023. While SEO remains the most popular digital marketing channel, social media marketing and Google Ads are gaining traction. For example, Twitter has outlined the best-performing Super Bowl ads based on tweet activity [3], and Instagram has launched new “channels” to share DM updates with fans [3]. Additionally, Pinterest has launched a refreshed “Pinterest Academy” platform that offers training on effectively marketing pins [3]. As more businesses turn to digital marketing, this trend is expected to continue in the coming years.
References: [1] Google Trends [2] Best Digital Marketing Tools – Semrush [3] Social Media Today: Social Media News
Here are just a few of the digital marketing trends you can expect to see in 2023.
Artificial Intelligence in Digital Marketing
The use of artificial intelligence (AI) in digital marketing will continue to rise in 2023. AI enables businesses to collect vast amounts of data and use it to generate powerful insights into their target audience, enabling more personalized and effective advertising campaigns. AI can also automate processes, such as email marketing campaigns, saving businesses time and resources.
Social Media Advertising
Social media advertising will remain a key component of digital marketing in 2023. With the proliferation of social media networks, businesses can target potential customers more precisely and reach larger audiences. Platforms such as Facebook and Instagram offer powerful tools for companies to create and manage campaigns, measure results, and adjust their strategies accordingly.
Voice Search Optimization
Voice search is becoming increasingly popular as more people adopt digital assistants such as Alexa, Siri, and Google Home. This means that businesses need to optimize their websites and content for voice searches, which are often phrased differently than typed queries. To stay ahead of the competition, companies should focus on keywords that are likely to be used in voice searches, such as long-tail keywords, and optimize their content accordingly.
Video Content
Video content is becoming more widely used in digital marketing, and this trend is expected to continue in 2023. Video content is often more engaging and memorable than static content and can be used to introduce products and services, explain concepts, or entertain viewers. Moreover, video content can be used on various social media platforms and websites, allowing businesses to reach a wider audience.
Overall, the digital marketing landscape is changing rapidly, and businesses need to stay ahead of the curve to remain competitive. As technology advances, new trends will emerge, and companies should be prepared to adapt to stay ahead of the competition. By keeping up with these digital marketing trends, you can stay on top of the ever-changing marketing landscape in 2023.
Our Thoughts
For businesses in Arkansas, working with professional SEO services in Little Rock, digital marketing is evolving quickly, and companies need to stay ahead of the curve to remain competitive. Many trends are expected to continue and become more prominent in 2026, including artificial intelligence in digital marketing, social media advertising, voice search optimization, and video content. By keeping up with these trends, businesses can stay ahead of the competition and make the most of their digital marketing efforts.
Eric Caldwell is the owner and CEO of WebJIVE, a leading digital marketing agency based in Little Rock, Arkansas. With over 30 years of experience in the industry, Eric is a seasoned expert in web design, SEO, and other digital marketing services.