The Challenge of Regaining Lost SEO Rankings

Central Moloney Inc., a leading power distribution equipment manufacturer, recently launched a new website (webuildpower.com) to enhance their online presence. However, the launch resulted in a temporary drop in SEO rankings. They needed to quickly recover their search engine visibility and improve overall digital performance.

The Results

Organic Search Performance

Organic Search became the top-performing channel with 3,145 users

11 organic keywords ranking in search results

Organic traffic volume of 408

Keyword Rankings

39 tracked keywords with an average position of 1

3 keywords ranking in the top 10 positions

Stable rankings for high-value keywords like “central moloney pine bluff arkansas” and “central moloney pine bluff” (search volume: 210)

Website Engagement

6,962 total users

23,836 screen page views

10,723 sessions

6,979 new users

6,503 engaged sessions

User engagement increased from zero to 237 total users over three months

Local SEO Performance

Google Business Profile for Central Moloney:

511 impressions

473 website clicks

56 call clicks

440 direction requests

Google Business Profile for Central Moloney Components:

834 impressions

78 website clicks

131 call clicks

161 direction requests

Domain Authority

Domain Rating: 14.0

URL Rating: 14.0

Authority Score: 4

44.6K backlinks

Citation Flow: 12

The Takeaway

WebJIVE’s strategic SEO approach helped Central Moloney Inc. quickly recover and improve their search engine visibility after launching their new website. The results show significant improvements in organic search performance, keyword rankings, and local SEO metrics. The stable engagement metrics and increasing user base demonstrate the effectiveness of the recovery strategy in maintaining and growing Central Moloney’s online presence.

By partnering with WebJIVE, Central Moloney Inc. was able to overcome the challenges of a new website launch and establish a strong foundation for continued digital growth.