Local search partners since July 2011, with Google Business Profile views up 4,268 → 5,135 (+20.3%)
Edward J. Love, MD - Plastic Surgery and Skin Solutions is a plastic surgery and skin care practice in Little Rock, Arkansas. WebJIVE has been the practice's local search partner since July 2011. We look after its Google Business Profile, reply to its Google reviews and keep improving its site for search, so people nearby can find Dr. Love when they look for care. See the live site at edwardjlovemd.com.
Client background and challenges
Choosing a plastic surgeon is a personal decision, and most patients start their research on Google. They read reviews, look at the practice's Google Business Profile, check the hours and location, and often call straight from the search results. For a practice like this, local search has to do a few things well, all the time.
- Be easy to find: the practice should appear when people in and around Little Rock search for the treatments it offers.
- Earn trust quickly: reviews, and how the practice responds to them, shape a patient's first impression before they ever visit the website.
- Make the next step simple: calling, getting directions and understanding payment options should take as little effort as possible.
- Stay current: search results and profiles change, so the work needs steady care rather than a one-time setup.
Local search for a medical practice is not a project with an end date. It is steady, everyday care of the places patients look first: the Google profile, the reviews and the pages that answer their questions.
WebJIVE's approach
Our SEO services for this practice focus on the everyday details that help patients choose a provider.
- Long-term local search management: WebJIVE has managed the practice's local search optimization since July 2011, adjusting the work as Google changes.
- Google Business Profile care: we manage the practice's Google Business Profile, including regular Google posts, so its details, hours and information stay accurate for people searching nearby.
- A reply to every review: every Google review on the profile has a reply, most of them written by WebJIVE, so future patients can see that the practice listens.
- Ongoing on-page SEO fixes: through the WebJIVE platform we keep finding and deploying on-page improvements on the live site, from page titles and descriptions to headings and image details.
- A Payment Plans page: WebJIVE recently added a Payment Plans page to the practice's site featuring Cherry patient financing, with a link to it in the site footer, so patients can learn about their options before they call. It is the kind of patient-focused detail we bring to websites for medical practices.
Results
| Metric | What it measures | Result |
|---|---|---|
| Partnership | How long WebJIVE has managed the practice's local search | since July 2011 |
| Google reviews | Google Business Profile, read Nov 5, 2026 | 69 Google reviews, 4.65-star average, every one answered |
| Profile views | Google Business Profile, 90 days to Nov 2, 2026 vs the 90 days before | 4,268 → 5,135 (+20.3%) |
| Phone calls from the profile | Google Business Profile, same windows | 338 → 356 |
| Top-3 search queries | Google Search Console, search queries where the site ranks in Google's top 3, 90 days to Nov 2, 2026 | 114 |
| Accessibility score | Google Lighthouse accessibility score for the homepage, median of 3 runs, Nov 5, 2026 | 98 |
| On-page SEO fixes | On-page SEO fixes deployed on the live site through the WebJIVE platform | 1,486 |
How medical practices can replicate this playbook
- Treat your Google Business Profile as your front door: keep your hours, services and contact details accurate, and check them regularly.
- Answer every review: thank patients for kind words and respond calmly, with privacy in mind, to concerns. Future patients read the replies as closely as the reviews.
- Keep improving the pages you already have: small on-page fixes, made consistently, help search engines and patients understand what you offer.
- Answer the money question up front: a clear payment or financing page lets patients plan before they call.
- Choose a partner for the long run: local search rewards steady attention, so work with a team that will stay with it.
Frequently Asked Questions
How long does local search work take to show results?
It varies by practice, location and competition. Some improvements, like an accurate Google profile and prompt review replies, help right away. Others build over time, which is why we treat local search as ongoing care rather than a one-time project.
What does WebJIVE manage for a practice like this?
For Dr. Love's practice we manage local search optimization, the Google Business Profile, replies to Google reviews and ongoing on-page SEO fixes on the live site. We also add pages when they help patients, such as the Payment Plans page with Cherry patient financing.
How do you handle Google reviews?
Every review on the profile has a reply. Ours are written in a warm, professional voice that fits the practice. Replies never share private health details, and they show prospective patients that the practice values feedback.
Do we need a new website to work with WebJIVE?
No. We can work with the site you have today, improving it page by page through the WebJIVE platform and adding new pages when they serve your patients.