Case Study: Reigniting Local Visibility for Securely Stored with Strategic SEO and Google Business Profile Optimization

Introduction

In the competitive self-storage industry, maintaining a strong online presence is crucial for attracting new customers and keeping the phones ringing. For Securely Stored, a trusted provider of secure self-storage solutions in Benton and Bryant, Arkansas, a decline in phone inquiries was a clear sign that their digital footprint needed a boost. Recognizing the need to re-establish their dominance in the local market, Securely Stored turned to WebJIVE, a leader in SEO and digital marketing, to help revitalize their online presence and get the phones ringing again.

The Challenge

Securely Stored had been experiencing a steady decline in phone calls, which directly impacted their ability to attract new customers and maintain high occupancy rates. Despite offering top-notch storage solutions, the company found that their online presence was no longer generating the visibility and engagement needed to stay competitive in the local market. With competitors increasingly leveraging digital marketing strategies, Securely Stored knew they needed to enhance their online visibility, particularly on search engines, to regain their market share.

The Solution

WebJIVE stepped in to craft a comprehensive local SEO strategy designed to elevate Securely Stored’s online presence. The primary focus was on optimizing their Google Business Profile (GBP) and website to ensure higher rankings in local search results. By leveraging WebJIVE’s expertise in local SEO, Securely Stored  aimed to drive more organic traffic to their website and increase the volume of incoming phone calls from potential customers.

Google Business Profile Optimization

WebJIVE began by conducting an in-depth analysis of Securely Stored’s Google Business Profile. The optimization process included:

• Enhanced Profile Information: Ensuring all business information was accurate, up-to-date, and fully optimized with relevant keywords, categories, and attributes.
• Customer Engagement: Encouraging and managing customer reviews to improve the profile’s credibility and appeal.
• Content Updates: Regularly posting updates, offers, and promotions directly to the GBP to engage local searchers actively.

Website Optimization

In parallel, WebJIVE undertook a detailed audit of Securely Stored’s website. Key improvements included:

• Keyword Optimization: Identifying and integrating local and industry-specific keywords into website content to boost search engine rankings.
• Technical SEO Enhancements: Improving site speed, mobile responsiveness, and overall user experience to ensure the website met modern search engine standards.
• Content Revamp: Updating service pages and blog posts with fresh, SEO-friendly content that resonated with the target audience.

The Results

While still in the early stages of implementation, Securely Stored has already begun to see positive changes in their online presence. The optimized Google Business Profile has led to increased visibility in local search results, and the website enhancements have started to drive more organic traffic. Most importantly, the phones are ringing again, with a noticeable uptick in inquiries from potential customers.

Conclusion

Through a tailored SEO strategy focused on local optimization, WebJIVE has helped Securely Stored reverse the trend of declining phone calls and re-establish their presence in the competitive self-storage market. As the strategy continues to unfold, Securely Stored is well-positioned to maintain a strong digital presence, attract more customers, and achieve sustained business growth.

WebJIVE’s expertise in local SEO and digital marketing has once again proven invaluable in helping a local business thrive in the digital